MLM Marketing Vs MLM Sales

Multi-level marketing (MLM), also known as Network Marketing, is a marketing strategy that compensates promoters of direct selling companies not only for product sales they personally generate, but also for the sales of others they introduced to the company. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.The problem that I have with this definition is that what most people in MLM are taught isn’t marketing at all. They are taught sales. They are taught to invite people they know, follow up, and collect decisions. I call this sales, not marketing. The premise of marketing that I like the best comes from Joe Polish: “I realized if I marketed correctly, people would already be pre-interested, pre-motivated, pre-qualified and pre-disposed to doing business with me!”I would hardly describe what the average multi-level marketing is taught meet this definition. When I entered the network marketing business I succeed early because I am a good sales person. I was a terrible marketer! So my organization went from 700 people and 35k a month in volume, down to 200 people and my volume dropped as well! The reason for this is because I knew lots about sales, hardly anything about marketing. I was the driving force of my organization. I did all the three way phone calls. I closed all the deals. I would actually go on appointments to close retail sales for my team!Few people are good at sales. Most people are good at referring a product, but referring something does not mean you are making money! With good marketing, anyone can field those phone calls. When someone is pre-interested, pre-motivated, pre-qualified, and pre-disposed to doing business with you, closing a sales is as easy as answering a few questions.Any buddy can answer a few questions! That’s the easy part.I believe there is a fatal flaw with calling MLM, multi-level marketing. It should be called MLS, multi-level selling!With marketing you have the tools and resources. Selling takes personal skill. With marketing, you have capture pages, direct male, solo-ads, articles, videos, the list goes on forever with your tools. With sales you have your personal resources. Which for the average person are terrible! Frankly, they suck. Hence why so many people fail at this business and blame the business rather than taking personal responsibility.Some people will disagree. I know the people who will agree with my point have great marketing that creates prospects who are pre-interested, pre-motivated, pre-qualified, and pre-disposed. I will tell you this. When my business was based on my ability to sell, I was always busy. I had an everywhere but home business. Now I have the ultimate dream, a phone based business!

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