Direct mail marketing is not a new thing in advertising business. Those people who keep their marketing spending small and don’t want to spend too much money on advertising usually go for this option. But unfortunately there are loads of direct mail marketing campaigns that are unsuccessful. The only cause for this failure is a weak strategy.Even though e-mail or internet advertising might seem a good plan, its tough not to wind up as spam or junk mail. This plan is difficult to make a profit from initially.For most of the people the internet is the right option when it comes to marketing. There are loads of marketing strategies but direct mail marketing strategy is something that will suit people who are new in the business. Direct mail marketing is not something new; it has always been in business. Most of the successful business men recommend a comprehensive strategy for new business owners.In the modern financial era, even well heeled customers want to save cash. A good strategy offers you total power over who will view your advertisement, and how your advertisement will look. You must start it when you have achieved that first sale, by getting the address from the purchaser. A lot of little businesses depend on regular consumers.The marketing job doesn’t stop there. You must keep on updating your mailing list. You must be sure about how you target customers, and how are you going to keep in touch with them. The message you are using to promote your product is business is another very important thing that you cannot ignore. The main purpose of the direct mail marketing strategy is send the most accurate and attention getting message to the perfect customer at the perfect time. Also keep in mind that timing is very important.You must explain your goals and features in the advertisement, especially the benefits. Obviously you need to make a profit by attracting the walking traffic, your customer’s referrals, by offering inducements to your regular consumers and by making your brand famous.You must have all the knowledge about your customers and their wants and needs, you must know what groups of people are buying your product, where are they coming from and what other concerns they have.There are so many websites you can find on the internet which guide you through the direct mail marketing strategy. You can see how people have made their business successful and what strategies they used. No matter what you are planning, doing research on that business will help you the most.If we ask the professionals, they will suggest direct mail marketing strategy for the people who are new in business. Mail advertisements will require about $500 to reach 500 people. You must have knowledge of market and a well planned direct mail marketing strategy when starting a new business. Once you understand it, nothing would be able to stop you from climbing the ladder of success.