Archive for: May, 2023

In Direct Sales – Recession Proof Your Business

May 27 2023 Published by admin under Uncategorized

“Buyer’s Market, Seller’s Market – It’s always a Realtor’s Market”

These are the words my trainer said to me when I was studying for the Utah Real Estate Licensing Exam over 10 years ago. The same holds true in any niche where you’re offering services, and that’s one of the reasons I strongly encourage you to take a closer look at your Direct Sales business right now.

In this slowing economy, lots of folks are looking for a little extra income. Just keeping the bills paid can be a challenge – but when you throw in layoffs, rising mortgage rates, and let’s not forget the ridiculous gas prices these days, it’s not just about extra income – sometimes it’s a complete income replacement!

Now it is the perfect time to share your business opportunity. You’ve heard the adage, ‘buy low, sell high’? The same holds true in Network Marketing. Many companies are offering some tremendous savings and incentives for recruiting this summer. You owe it to everyone to share the benefits of your career. Now, I still maintain that Network Marketing isn’t for everyone, but you’d be foolish not to share your opportunity at a time when many people are literally STARVING for an income.

Here are some great tips and facts to share with your customers to let them know what a difference a network marketing career could make in their lives:

  • 96% of adults ages 25 to 44 are very interested in owning their own business.
  • 21% of baby boomers need to save at least $2 million for retirement and many have not saved enough.
  • 90% of women will assume total financial responsibility for herself at some time or another. Every woman owes it to herself to be prepared!
  • 85% of bankruptcies could be avoided with only $300 in additional monthly income.
  • More than 50% of adults in the US have purchased goods or services from a direct sales representative.
  • BusinessWeek Magazine says direct selling is a growing $30-billion-a-year business.
  • According to a poll conducted by the Direct Selling Association, additional income was the #1 reason people gave for becoming a direct selling representative.

When you have a passion for your work and love what you do, you will naturally be more successful. This holds true in every industry, not just Direct Sales/Network Marketing. There is a growing disillusionment with corporate America as downsizing continues, ethics scandals abound, and they are perceived as being too focused on the bottom line. Those that aren’t turning to private small business (solopreneurs, etc.) are still looking for help.

You have the perfect business opportunity that will allow your customers to improve their quality of life, while having a support system (fellow consultants) around them to motivate, inspire and applaud them for their hard work. When you share that opportunity with others, you are opening the door to a world of possibilities they might not even know about!

YOU are your company’s best product. You are that thing that distinguishes your products and services from every other company in the world. In this “crunch time” it is even MORE imperative that you focus on how you can ‘deliver the goods’ in a distinctive way that encourages repeat business, raving clients, and strong positive impact on your bottom line.

Are you sharing about your business? What are you sharing and how are you sharing it? What makes you remarkable?

Get out there and tell the world!

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Direct Marketing Copy – 7 Ways to Succeed When You Can’t Use an Offer to Sell

May 26 2023 Published by admin under Uncategorized

Introduction

Crack open any direct marketing text and you will quickly learn all about the Elements of Promotion: List, Offer, Art and Copy.

You will also quickly learn that the Offer accounts for 30% of the effectiveness of any direct marketing program.

But companies working in the insurance and financial industries are generally constrained by federal and state guidelines from making a traditional offer. So what do you do when you cannot say 50% off, Buy One Get One, Early Bird Discount or Extra year of coverage FREE?

More often than not, the answer to this question is settle for less. But it does not have to be that way. There are a number of strategies you can use to boost your response rate, conversion rate and your overall ROI.

These strategies can be implemented by any smart marketing team, do not cost a lot and are all explained right here. So please, read on.

1. Leverage your USP to focus and strengthen the appeal of your message

If you want your direct marketing efforts to sell hard and stand out from the pack, you need to leverage your Unique Selling Proposition or USP. A USP allows you to quickly demonstrate what makes you different from the competition and focuses your message so that you always speak with the same voice.

General ad agencies have been using the concept of the USP to successfully differentiate their products and stake out turf in the marketplace for years. You just have to watch television for an hour to see commercials that demonstrate that the companies with household names know their USPs and know how to use them to put their products across.

Many direct marketers think they get little or no advantage from a USP because they narrowly target their audience. But actually the opposite is true. Because direct marketers know where their leads and their sales come from, they are able target their USP towards the people they most want to reach and offer that target audience a worthwhile benefit they will not find anywhere else.

To use a Unique Selling Proposition in this manner, you simply set up it up like this:

For people who meet a very specific set of criteria, our product is the best choice because it provides this unique benefit.

So give your marketers, your copywriters, and your sales people sales people a solid platform from which to launch their efforts. You will find that they will automatically:

  • Speak with one voice.
  • Reinforce each others efforts.
  • Create more effective solicitations.
  • Achieve better overall results.
  • Improve your ROI.

Essential Elements of your Unique Selling Proposition

The concept of the USP was first described by Rosser Reeves, former chair of Ted Bates in his book Reality in Advertising. According to Reeves, the USP has these three characteristics.

  1. You make a proposition to your prospect that says, Buy this product and you will get this benefit.
  2. The proposition must be unique, one the competition cannot claim or does not offer.
  3. The proposition must be appealing to your prospect and strong enough to provide a sustainable competitive advantage.

2. Pump up the value of your products and services.

You may not be able to make a standard offer. But that does not mean you cannot offer prospects something that makes them sit up and take notice. Good old fashioned value.

Pump up the value of your product and that value can go a very long way towards making your customer forget the lack of an offer.

Begin by referring back to your USP and take a long hard look at the unique differentiator of your product and its supporting benefits. Then make sure that those benefits are clearly stated and given place of pride in your solicitations.

Do not make the mistake of substituting features for benefits. For example: many companies place this common service feature in the middle of a bulleted list believing that that they have provided an important benefit:

24-Hour claim service

But prospects read right past it without realizing its importance because they can not see the benefit hidden away inside the feature. To make your prospect realize the true value of 24-hour claim service, why not pump up its value? All you have to do is demonstrate what it really means by using copy like this:

No matter when, or where, you have an accident, we will always be just a toll-free call away. 24 hours a day. 7 days a week. Holidays included.

If you offer a broad range of discounts, pump up your value by pointing up the total savings of these discounts to your prospects. Most companies say:

People save an average of $400 when they switch.

Instead, demonstrate how many ways to save you provide by saying something like this:

We offer 8 different discounts to make it easy for people like you to save average of $400. Add up your discounts. Then decide what you will do with all the money you save!

I am sure you can see just how compelling a feature becomes when you exploit the benefit it provides. Now think how much more compelling your copy, and your overall solicitation, will be when you pump up the value of your products and services.

Are you overlooking benefits your prospects would love?

Spend five minutes in Direct Marketing and someone will tell you that benefits sell harder than features. And that the more benefits you promote, the harder your advertising will sell.

Yet with all the talk about benefits, it is surprising how many companies forget to mention convenient, benefit-laden services. Instead they hide these benefits away until the prospect becomes a customer, and then introduce them as Customer Service.

Do not miss the opportunity to hype these hidden benefits in your advertising. Instead, take the time to review all the services you offer your customers before your next acquisition campaign. Then allow your prospects to see how easy their lives will be when they choose to do business with you. Consider everything you do, including:

  • Automated payment options.
  • Monthly payment plans.
  • Automatic coverage increases or policy upgrades.
  • Accident forgiveness.
  • One-stop claim service.
  • Annual coverage reviews.
  • 24-hour claim service
  • 24-hour customer service

Start demonstrating the benefits of features like these. Then sit back and watch how this simple technique can improve your results.

3. Find your best prospects by getting to know your best customers.

Find a good prospect; the most important part of what makes your direct mail solicitation successful is already under wraps. But where do you look find the prospects who are most receptive?

Right under your nose.

The truth is your current customer base is a comprehensive list of the best prospects you have ever found. Each and every one of those prospects has already bought what you are selling. So if you want a better prospect list, all you have to do is:

  • Study your current customers.
  • Discover what attributes they have in common.
  • Find more people with those same attributes.

The science of data analytics calls the process of finding prospects just like your clients cloning. Any number of companies specializing in data analytics can easily clone your best customers and provide you with a list of individuals that should respond well to your solicitation.

To clone your customers, data analytics firms import names from your customer database along with any information you have about those customers. Then they carefully overlay additional information based on inferences made by what they already know.

Finally, they use this information to tell you exactly who your clients are and based on that information, which your best prospects are likely to be. This information then allows you to build highly targeted, better performing lists.

You are probably working with a company that can perform this type of customer analysis right now. So if you want a better performing prospect list all you have to do is tell your data firm who you are looking for.

Then leverage the power of your newly improved prospect list by writing advertising that exploits the needs and desires you know these prospects share. The results are sure to surprise you.

What are your criteria for a great customer?

To use your best customers to find your best prospects, you need to know exactly who they are. That means setting specific criteria by which to rank the people who buy your products and services. And that means knowing what is really important to you. Start by asking you what makes a good customer. Is it:

  • Frequency or number of purchases.
  • Size of policy or number of items insured.
  • Number of family members insured. Income/education level.
  • Method of premium payment
  • Multi-lines purchases.
  • Number and sizes of claims

Once you have a detailed picture of your best customer, you are well on the way to cloning that customer over and over again.

You also have all the information you need to hit your best prospect with a message that closely targets their needs, wants and attitudes, giving you a highly effective way of getting them to buy.

4. Change your point of view

As a marketer, nobody has to tell you that your goal is to generate more sales from all your channels. So you spend your time concentrating on how to increase response, lower your cost per order and improve your overall ROI.

Of course you do? It is what you want.

But while you concentrate what you want, do not forget to concentrate on the one thing that is most likely to help you achieve your goal. What your customer wants.

It seems incredible but more often than I care to admit, smart marketers hand me a marketing creative brief that carefully outlines all of their goals and neglects to provide me with the information I need to make that product attractive to their customers.

In short, they have forgotten to look at what they are selling from the point of view of their prospects. Your prospects do not care about whether or not you beat your control, or even if you make money. All they want to know is: What is your product or service going to do for me?

That is the question you must keep firmly planted in front of you whenever you begin any new marketing venture. If you keep finding innovative ways to answer your prospects questions, you will keep finding innovative ways to meet your sales goals.

So take the time to get inside the head of your prospects. Communicate what you know about what they want to the people who create your advertising and watch what happens.

Here is a marketing creative brief designed to create sales.

To change your perspective on your advertising, change the way you brief your colleagues. Answering the series of questions below will force you to think like your prospects and customers, which means you will automatically answer the question What is in it for me? from their point of view.

Marketing Creative Brief

What is the key fact or the most important thing we must know about this product and this advertising assignment?

What is the single most important benefit our product offers? What facts support this benefit? What are we really selling?

Who are we selling to? Why are we selling to these prospects now? What action do we want our prospects to take?

What negatives might our prospects cite regarding our product or our category in general?

Who is our competition and what do our prospects think of them?

Why are we better at providing what our prospects want than the competition? What medium/media are we using to reach our prospects?

What is the tone and manner of this project?

What elements are mandatory?

When must the project be completed?

What is the budget?

5. Use emotion to strengthen your message.

Your prospects are never going to purchase your products because it is the logical thing to do. But they might just buy because it is the smart thing to do.

See the difference?

Unless your advertising evokes an emotional response from your prospects, you will never get the great results you want, even if you have a great offer. And if you do not have a great offer? You have to create a great desire for what you are selling, or you are sunk.

You see, it is our emotions that move us, not our ability to think rationally. Even someone who claims to be completely unmoved by anything other than cold, hard logic will not act until he is motivated to do so by his feelings.

To use your prospects emotions to do what you want, you have to think about what they want. Remember, your prospects only want to know, What is in it for me? So ask yourself these two questions:

  • What is the most important thing that my prospect wants that will draw them to my message?
  • What is the primary emotion I must target?

Or in other words, give him the one thing he wants, and offer her the one thing she longs for.

I can feel some staid bankers, and insurance professionals backing off in shock. Talking about emotion in direct marketing can feel sleazy or underhanded to people who deal with the financial bottom line every day.

You have to understand that most people will not purchase a flood insurance policy because it is a logical way to pay for repairs. They will only grab for their checkbook when someone tells them that water driven toward their homes by hurricane-force winds has the power of a 10-ton locomotive.

You see? Fear is a great emotional driver. So is love. So is greed. Why do you think the word FREE is so powerful?

Your package does not have to be large, expensive or highly promotional to pack a high emotional wallop. An official looking package gets opened because it makes people nervous. An invitation-style package because it makes people feel wanted and maybe even a little important.

And once you reach out and grab your prospects with emotion, then you have the ability to follow up with logic. That is because while people make the decision to buy based on emotion, they love to back that emotional decision up with logical reasons to make the purchase.

So do not neglect to feel the pain your prospects feel, or rouse their anger or stroke their pride. That is what makes them buy.

How many of these Persuasive Emotions make it into Your Advertising?

Take a few moments to analyze the ads you think are most effective and you will discover that the marketer probably started by asking one, or more, of these questions

  • Does your prospect want relief from something? (freedom from anxiety)
  • Is your prospect afraid of something? (fear)
  • Does your prospect want to feel sexier? (vanity)
  • Does your prospect want to appear to be smarter? (pride)
  • Does your prospect have an unfulfilled hope of some kind? (longing for fulfillment)
  • Is your prospect insecure? About what? (Worry)

Then start asking questions of your own. The types of emotions you will uncover are endless. In fact, I think you will eventually be adding to this list.

Altruism Anger Benevolence Boredom Confidence Confusion Curiosity Desperation Envy Greed / make money Guilt Happiness Hope/optimism Laziness / avoid effort Loneliness Love Lust Optimism Patriotism Pride Save money / frugality Save time Self-reliance / independence Surprise Sympathy Vanity / be popular / social acceptance Whimsy Win acclaim Wit

6. Tell the truth, the whole truth and nothing but the truth Part I : Do not make any promises you cannot keep.

There is a television show about an ad agency on TNT called Trust Me, and its name is very apropos. All marketers and advertisers are in the trust business and everything we do either builds trust or tears it down.

We constantly make promises, both explicit and implicit, to our customers and prospects. While we keep our explicit promises very well, we tend to break a great many of our implicit promises.

Take for example, the popular Express Mail format. It is intended to be mistaken for genuine express delivery, but when the prospect opens what he perceives to be an important document, all too often he only finds junk mail. This disappoints your prospect, breaks the bond of trust and loses you sales.

All too often marketers mistake the format for the message. They think that if they put their sales message in an official format it will automatically lift response over a promotional mailing. More often than not, they are wrong. Why? Because they are not using the format in a truthful way.

Here is an excellent example of what I mean:

Some years ago, a telecommunications company mailed $5 and $20 checks in an official manila envelope. Cash the check and you switched your long distance service. The recipient could clearly see the check safety paper through the address window, and a message to the postmaster helped to make the envelope look important and valuable. When the prospects opened the package, they got what they expected, responded accordingly and the package remained the control for years.

Then one of the marketers who developed this check package decided it would work well for a financial company. This company had a credit card rewards program that mailed $25 savings bonds to cardholders when they earned 2,500 points. The same check format was used, but a facsimile of a savings bond replaced the check. Recipients quickly figured out they would have to spend $2,500 to get $25 that the solicitation promised. Response was dismal and the solicitation was an embarrassing failure.

It is easy to why the first package was successful. It delivered on its implicit promise. The second one did not and failed.

Yes, the first package had a hard cash offer and the second did not, but you cannot blame the lack of an offer on the failure of this package. A promotional package mailed alongside it, and with no offer, garnered outstanding results. The outer envelope had a headline that read:

In 2016 a college education will cost over $120,000. Are you saving enough?

Inside the letter offered the rewards card as an easy way to supplement college savings and the package out-performed all expectations because it told the truth.

So do not make the mistake of thinking a powerful format alone will influence prospects to respond. You will only succeed when your message fulfills the implicit promise your package makes.

Tell the truth, the whole truth and nothing but the truth Part II : Avoid a sea of footnotes.

Pick up a piece of direct mail in any one of a number of highly regulated industries and you will not have to look far to find an asterisk.

Sometimes those asterisks appear in the headline.

Sometimes they appear in the headline on the front of the envelope.

I am often told that the sea of footnotes is part of an effort to be totally honest. Other times I am told that they are required by law.

You cannot always avoid an asterisk and a footnote and a lot of unexciting information is required by law. But just popping in a footnote every time you are forced to mention a negative can actually hurt your overall credibility. Prospects very quickly begin to recognize that an asterisk is a red flag denoting that some bad news is coming. So instead of hiding a problematic fact, the footnote not only calls attention to it, but also tells your prospect that you are trying to fool him by attempting to hide the bad news.

So what should you do? Find a way to state as much as you can as forthrightly as you can. For example, if you are selling auto insurance you need to tell people who will qualify for your best rates. Often you will see a statement like the one below:

Safe drivers save money with our best rates.*

* You must not have received a moving violation nor had an at-fault accident in the past five years.

But the requirement seems less burdensome, and your copy appears much more open and friendly if the qualification is stated like this:

We cannot offer our best rates to everyone, but if you are a safe driver who has not had a moving violation or an at-fault accident in the past five years, we stand ready to help you save money now.

Both examples state plainly that you must be ticket and accident free to get the best rates, but in the first example, you give your prospect a benefit and then take it away in footnote. While in the second example, you bestow a special benefit on the people who qualify.

Being honest and forthright can also help you to sell harder. Imagine how intriguing mailing would be if the envelope had a headline that read:

Open now to find out why the state of Idaho will not let us make you any special offers (and how we can still help you save an average of $300).

Yes, Terms and Conditions will still wind up on the back panel of a brochure or tucked in a box on the back of a letter. But the more straight you are with your prospect, the better your results will be.

7. Ask for the sale. Ask again. Then make it easy to say yes.

Have you ever received a solicitation, decided to buy and then discovered you could not find the order card? Or have received an e-mail invitation and struggled to find the link to reply?

Frustrating, right?

Yet far too many companies spend far too much money on direct mail, e-mail and other forms of direct response advertising that actually makes it difficult – or impossible – for a prospect to respond.

I once received a beautiful dimensional mailing from an automobile manufacturer. It was an Advent calendar, and each window featured another benefit of the cars. It cost a fortune, but nowhere in the piece was there a phone number, or an address for a dealership near my home. I was entranced, but to what purpose? There was no one I could talk to about buying a car. (I was in the market, too!)

This car company threw their money away in a very dramatic fashion. But even experienced direct markets miss plenty of opportunities to encourage their prospects to respond.

Here is a short list of common mistakes:

You forget to ask for the sale. It may seem pushy, but once your prospect is interested, they want you to tell them to buy and to show them how to do it. So be forceful. Make sure your call to action is clear, concise, easy to find and repeated often.

You give your prospect too many choices. Less is more. You want your prospect to make a simple yes or no decision. So do not clutter up your piece with additional choices. Forcing them to choose between a dizzying array of options like buy now, attend a seminar, and request more information by mail only confuse your prospect and encourage him to do nothing

You offer too many ways to respond. Yes, some people prefer to mail a card. Others want to call. Still others like to check your website. But giving four options and repeating them constantly only confuses your prospect. Offer several options if you must but pick one as your primary response mechanism and push that one harder. Response is sure to improve.

You make the order card or application hard to complete. The harder you ask your prospect to work, the less likely he is to respond. So make forms as easy to complete as possible and if the information is available without causing privacy issues fill in as much as you can.

You make it hard to find the response device. Toll-free numbers set in 24 point type may not always look pretty, but they get noticed. So do large bursts on e-mails that say Click here to order. And don’t hide an order form on the last panel of a brochure. Instead clearly mark it, and include a call to action on the front or at the top. Then put it where the client cannot miss it and refer to it often.

You can never mention the toll-free number too many times.

It is axiomatic. The more times a prospect is told to call a toll-free number, the more likely he is to respond. So find as many natural opportunities as you can to tell your prospect to call and then provide that number. How many times can you repeat the toll-free number without interfering with the message? A lot more than you think.

I find that striving for six mentions in a one-page letter is an excellent goal. It cannot always be achieved, but each additional mention generally helps to lift response. But remember, the mention of the number must be organic. If it sounds forced, you can turn your prospect off.

Conclusion

Try these suggestions for yourself, and I think you will find that you will see an increase in response. But remember, the only way to know for sure if something will work for you is to test, test, test! So get out there and test and see just how well you can succeed.

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Email Marketing And Connecting With Local Business Owners

May 25 2023 Published by admin under Uncategorized

There are many ways to go about getting new repeat business. You can try a million and one things, but know that only a few of these techniques will really work to bring in the new customers for you. And it’s my intent on showing you how to have more success in your business that you’ve ever dreamt possible.

The first thing that you should know is that what I’m about to share with you isn’t a “get rich quick” strategy. In today’s day and age, the only people making millions on the front end of business are those people who have hit the lottery. If you don’t gamble and would rather find your success via your business, then know that it is possible.

You can’t just keep wandering around hoping that your marketing efforts will work for you. You need to take action and hold your advertising and marketing accountable. Because if you don’t do this, you’ll end up wasting thousands of dollars on marketing techniques that are out-dated, and that just doesn’t get the word out about your business in an confrontational way.

Now I mentioned that I wanted to share with you some of my favorite marketing strategies that you can put to use in your business also. These techniques are simple and easy to use, and I think you will find them helpful. Here’s the first technique that I would like to share with you:

1) Connect with fellow business owners

Notice that I didn’t say “rival business owners”. You never want to be partners with a competitor in your area. You just never know when they might try to undercut you and steal all of your customers from you. So with that said, only link up with business owners in different industries, who are willing to share marketing ideas with you.

What works for one person could quite possibly work for you too. Marketing is all about getting new customers to come into your doors, so any marketing strategy that your colleague has to share with you should be welcomed with open arms. With 2 minds trying to tackle a problem of getting more sales and profits, I think the both of you will benefit from using the strategies that you both are having success with.

Here’s another quick way to boost your sales and profits.

2) Email marketing

Before the next customer walks out of your place of business, invite them to sign up to your email newsletter. Tell them that your newsletter will include tips, coupons, and special deals on the items in your store. Tell them that you will only contact them twice a month with updates that’s going on in your business.

Email marketing will only cost you around $19 a month to get started. You can use something called an autoresponder to automatically email your prospects about special deals in your store. Like I said, set each email to go out about twice a month (every 2 weeks). You don’t want to bombard these people with spam or with nonsense because they will just grow weary and will unsubscribe from your newsletter.

Use these tips to have the utmost success in your business than you ever dreamed possible.

Good luck with using these tips to boost your sales and profits.

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One of the Hardest Things About Moms Running Network Marketing Businesses

May 24 2023 Published by admin under Uncategorized

Everyone has their own reason for starting their network marketing business. One reason moms start a business is because they think it will be easy to stay at home with their kids and also run a business.

Often moms are surprised to learn that their time with their children is not as abundant as they had hoped.

As a work at home mom myself, one of the hardest things I had to face was that I was going to need some type of childcare for my children.

It was time to get creative. I was home so that I would not have my kids in daycare, yet now I was going to have to find some type of care for them.

I’d like to offer some ideas that worked well for me as my kids were growing up:

1. I live on the west coast. I often marketed on the east coast so that I could make calls about 6:00 a.m. my time. My own kids went to bed late and so they often slept until 9:00 a.m. I had three hours that I could work and be on the phone before the kids ever woke up. Target your marketing to time zones that work for your particular situation.

2. If your kids are toddlers or older, employ a mommies helper. This can be a young child of age nine or even ten who can come and play with your child, have a snack with your child and just overall entertain your child while you work.

3. If your kids are infants, consider swapping babysitting with another work at home mom. If you offer to watch her child for two hours, she in turn will watch your child for two hours. This is ample time for one phone appointment, to return emails or to make some prospecting calls.

4. As your kids get older, you can arrange play dates, babysitting, after school programs and study time that will allow you to get your work done.

Working at home does not always provide more time at home with children, but it does allow you to make decisions about your child’s day and to be with your child off and on all day long. If you prepare for your child’s day before you start your business, you’ll be much less likely to be disappointed when you find that you’ll need to be creative in occupying your child during working hours.

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List Building – A Comparative Study on Email Marketing Vs Direct Mails

May 22 2023 Published by admin under Uncategorized

Email marketing is cheaper then direct mailing. The cost of direct mailing is high and the time taken for the response too takes a lot of time. In the comparison of email marketing vs. direct mails, the email marketing proves to a better option. A email can be written in a very short period of time and can be sent just by the click of a button and the response regarding the sent mail can also be obtained in minutes. This saves a lot of time. Email is a good medium of getting answers of various questions fast. It helps businesses to strike a deal with its customers within a short span of time.Suppose a form has been sent to a customer, he in turn downloads it, fills up the form, and sends in back in minutes. This has boosted the response rates in many ways. Direct mails are environment friendly and can be long but in this era, people prefer short mails. They want to know just the facts. A long mail might give them a negative thought about the sender and thus the receiver would not both to respond. The disadvantages of a email is quiet less than that of the direct mails.Email marketing vs. direct mail is a debate that will go on for sometime. Emails have helped multi national companies to conduct their business efficiently.  Daily large numbers of emails are sent back and forth between the head office and branch offices in various countries. Both emails and direct mails have their own advantages but emails address the need of speed so it is the preferred medium among many around the world. In the debate of email marketing vs. direct mail, email has fulfilled the requirement by reducing both time and cost.

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Top Marketing Strategies: Direct Mail Frequency

May 22 2023 Published by admin under Uncategorized

The owner of a mid-size business in a regional market wrote in with this question about direct mail strategy for introducing a new product:

“If you had a choice of mailing to several communities one time (possibly twice) as opposed to mailing to a few communities two (maybe three or four) times, what would you recommend?”

In all but a few situations, our answer to this type of question is going to be “go with frequency.” It’s essential that your mailer be there during the critical time frame in which the customer is interested in your product. And you don’t know when that will be.

For instance, you may have the best deal on dishwashers in the state, but your offer will barely register as people sort their mail…until the month comes when they notice their old machine is starting to leak, or they’re getting ready to sit down with their contractor and spec out the kitchen remodel. If you’ve been mailing on a steady basis, your offer will likely get their consideration. If you’ve mailed only once, they’ve probably forgotten about it.

Of course while frequency is a key, it won’t do you any good to mail frequently to the wrong lists or to the wrong list segments. That’s where mail list testing comes in.

You might consider doing an initial, broad mailing to several list segments and carefully tracking response to that initial mailing. (Make sure your employees know to ask customers who call or come in to your store how they heard about the new product.) If particular segments of the initial mailing perform better than others, and your mailing budget is limited, we’d recommend following up with a program of frequent mailings to those top-performing segments rather than only one additional mailing to the broader list.

Segmenting and testing lists is an art, and much of it is influenced by how well you — and your list broker — know the lists you are using. It’s important to have direct marketing consultants who pride themselves in helping clients tailor the right lists to find the right buyers.

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A Direct Mail Marketing Strategy That is Alive and Well

May 21 2023 Published by admin under Uncategorized

Direct mail marketing is not a new thing in advertising business. Those people who keep their marketing spending small and don’t want to spend too much money on advertising usually go for this option. But unfortunately there are loads of direct mail marketing campaigns that are unsuccessful. The only cause for this failure is a weak strategy.Even though e-mail or internet advertising might seem a good plan, its tough not to wind up as spam or junk mail. This plan is difficult to make a profit from initially.For most of the people the internet is the right option when it comes to marketing. There are loads of marketing strategies but direct mail marketing strategy is something that will suit people who are new in the business. Direct mail marketing is not something new; it has always been in business. Most of the successful business men recommend a comprehensive strategy for new business owners.In the modern financial era, even well heeled customers want to save cash. A good strategy offers you total power over who will view your advertisement, and how your advertisement will look. You must start it when you have achieved that first sale, by getting the address from the purchaser. A lot of little businesses depend on regular consumers.The marketing job doesn’t stop there. You must keep on updating your mailing list. You must be sure about how you target customers, and how are you going to keep in touch with them. The message you are using to promote your product is business is another very important thing that you cannot ignore. The main purpose of the direct mail marketing strategy is send the most accurate and attention getting message to the perfect customer at the perfect time. Also keep in mind that timing is very important.You must explain your goals and features in the advertisement, especially the benefits. Obviously you need to make a profit by attracting the walking traffic, your customer’s referrals, by offering inducements to your regular consumers and by making your brand famous.You must have all the knowledge about your customers and their wants and needs, you must know what groups of people are buying your product, where are they coming from and what other concerns they have.There are so many websites you can find on the internet which guide you through the direct mail marketing strategy. You can see how people have made their business successful and what strategies they used. No matter what you are planning, doing research on that business will help you the most.If we ask the professionals, they will suggest direct mail marketing strategy for the people who are new in business. Mail advertisements will require about $500 to reach 500 people. You must have knowledge of market and a well planned direct mail marketing strategy when starting a new business. Once you understand it, nothing would be able to stop you from climbing the ladder of success.

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What is Multi Level Marketing?

May 19 2023 Published by admin under Uncategorized

Entrepreneurs and opportunists all over the world have been looking for new and original methods to get money like the bigger industries and earn a larger share of the profits. At a time when many industries are shutting down, multi level marketing is growing faster than ever and is creating large volumes of money for people everywhere.Multi level marketing is a structure used by companies to create a marketing and sales force to promote their products, not only for sales they personally generate, but also for the sales of other people that they introduce to the company. This creates a downline of promoters and multiple levels of compensation for the people participating.The products and company are marketed directly to consumers and business partners by word of mouth, and marketed often to family and friends. The members make their money by the number of sales they have made; it also considers the sales of the members that they have recruited to join the business; the more people that you recruit who are producers the more money you make.Many people get multi level marketing confused with pyramid schemes, often mistaken one for the other. But one is a legitimated business and the other can be a host of things. However, in most cases, the pyramid or ponzi scheme has its victims buy expensive products with the promise of making lots of money from the sale of these products. It also involves an exchange of money for enrolling other people into the scheme, where you are to be compensated richly for doing so. However, with this type of business model only a very few at the top of the organization is making the big money promised to the downline.These schemes do not last long because most members are not going to stay around long spending their hard earned money on products that they can not easily move, as they watch themselves increasingly going broke. It is not long before they get frustrated and quit.Multi level marketing can be a lucrative and very rewarding enterprise if it is a legitimate organization, and if its members are willing to work hard and follow the system. On the other hand, if it is an illegal pyramid scheme, it can be a nightmare for many involved. The safest approach for anyone considering becoming a member of any multi level marketing organization is to do your homework on the company and its management; its compensation plan; its training; and its products. Its better to be safe than sorry.

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MLM Marketing Vs MLM Sales

May 16 2023 Published by admin under Uncategorized

Multi-level marketing (MLM), also known as Network Marketing, is a marketing strategy that compensates promoters of direct selling companies not only for product sales they personally generate, but also for the sales of others they introduced to the company. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.The problem that I have with this definition is that what most people in MLM are taught isn’t marketing at all. They are taught sales. They are taught to invite people they know, follow up, and collect decisions. I call this sales, not marketing. The premise of marketing that I like the best comes from Joe Polish: “I realized if I marketed correctly, people would already be pre-interested, pre-motivated, pre-qualified and pre-disposed to doing business with me!”I would hardly describe what the average multi-level marketing is taught meet this definition. When I entered the network marketing business I succeed early because I am a good sales person. I was a terrible marketer! So my organization went from 700 people and 35k a month in volume, down to 200 people and my volume dropped as well! The reason for this is because I knew lots about sales, hardly anything about marketing. I was the driving force of my organization. I did all the three way phone calls. I closed all the deals. I would actually go on appointments to close retail sales for my team!Few people are good at sales. Most people are good at referring a product, but referring something does not mean you are making money! With good marketing, anyone can field those phone calls. When someone is pre-interested, pre-motivated, pre-qualified, and pre-disposed to doing business with you, closing a sales is as easy as answering a few questions.Any buddy can answer a few questions! That’s the easy part.I believe there is a fatal flaw with calling MLM, multi-level marketing. It should be called MLS, multi-level selling!With marketing you have the tools and resources. Selling takes personal skill. With marketing, you have capture pages, direct male, solo-ads, articles, videos, the list goes on forever with your tools. With sales you have your personal resources. Which for the average person are terrible! Frankly, they suck. Hence why so many people fail at this business and blame the business rather than taking personal responsibility.Some people will disagree. I know the people who will agree with my point have great marketing that creates prospects who are pre-interested, pre-motivated, pre-qualified, and pre-disposed. I will tell you this. When my business was based on my ability to sell, I was always busy. I had an everywhere but home business. Now I have the ultimate dream, a phone based business!

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Make Money Regardless Of Market Direction

May 14 2023 Published by admin under Uncategorized

When it comes to trading the way I do direction hardly matters. Down is OK, up is always better, sideways is the best revenge.When you trade options there are lots of ways to win: You can profit whether shares fall a little, when they climb higher or if they don’t do much at all. Contrast that with the standard method of investing which is to just out right buy a stock. You can only profit if it goes up.Even when you first purchase a stock, you are already in the red. The purchase price (ask) is always higher than the sell price (bid). Plus there are commissions. Unless you are a floor trader who doesn’t pay commissions and can take advantage of arbitrage, there is no such thing as a sure winner.That said there are ways to put the odds in your favor. Selling puts, when used in the proper manner, is one of the most misunderstood yet valuable transactions in the Market. For one thing, you immediately start in the black, by getting a cash credit to put a position on. You don’t even have to own the stock, you merely take on the possibility of owning it at a discount price. Think of it as shopping for a car. Do you ever pay sticker price?The strategy I use involves either one of two types of trades- either sell a put with the possibility of owning the stock OR sell a call option against a stock I already own.The key to all trading is to limit your risk, either by using technical analysis or stick to the highest quality “boring” household name companies that have been around for decades. In my case, using a combination of both these strategies increases the odds of success greatly.That said you never want to overpay for a stock, even if it is a great company. But with simple charting observations, you can identify price points where the big money starts to come in to support.Let’s take an example from one of my 25 list favorites, retail giant Walmart. Walmart is a holding in super investor Warren Buffet’s Berkshire Hathaway and has increased its dividend payout for many years. All the makings of a great company.In the chart shown here we can see just how to analyze this security and when the best time to enter a trade.Notice what happens in this 1 year price chart when the stock falls to around 72.5. Whenever the price hits that value, the big money comes in to “support” Walmart at that price and the stock recovers. It already happened twice in the past year and recently did it again in the periodic market correction that started in July 2014. So my favorite strategy to implement here would be to sell the September 72.5 put, upon which I would immediately get a cash credit to my account. Since that cash is in my account it could be used as credit toward the purchase of the stock should it fall below 72.5 at expiration day.This would obligate me to buy the shares at 72.5 should it fall below that level at expiration. But in each case that never happened, so the contracts expire worthless and I just pocket the cash I received for taking on that risk and walk away.Now I would not do this trade when it hit around the 80 level because I would not get enough credit at the 72.5 strike price but I might do the 80 option, but there a good chance I will get assigned the stock. But again what is the risk? I still would own a great stock at a discount price, and I could write call options against the assigned shares (which usually pays more than the quarterly dividend). So I get paid while waiting to sell my shares at the price I bought.I only “lose” if the stock falls off a cliff. But wait, isn’t that exactly the same risk as out right buying the stock? You bet your bile duct it is. However I still have the advantage in that I’m owning the stock at a lower cost basis than the investor who out right buys the stock. The cash I receive lowers my cost basis and therefore my risk vs. just buying it outright.Even if you are a buy and hold person you can still profit by selling call options against your stock. Using simple charting techniques there are favorable times to do this which increases the chances you will not have to sell your shares. You just keep the immediate credit you get for selling the option.No complicated mathematics, just clear simple observation of market psychology. If I could convinced you that selling puts is a safe and profitable strategy would you be willing to make it a part of your permanent investing future? Maybe you’ve thought of having a home business that generates cash with no product or selling involved.

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